WWE Experience - Riyadh (Boulevard City)
The WWE Experience is a ~5,000 sqm immersive attraction in Riyadh’s Boulevard City, opened during Riyadh Season.
Designed for both hardcore WWE fans and casual visitors, the space combines museum-style exhibits, interactive zones, and theater-like arenas to bring the WWE story to life.
Visitors can explore nostalgic displays (WrestleMania history, championship titles, memorabilia), design their own character, walk the entrance ramp, and engage with themed zones like Undertaker’s Graveyard Escape.
The Super Dome area delivers the excitement of a live WWE event, backed by state-of-the-art lighting, AV, and staging elements.
The project required extensive coordination of lighting, audio-visual systems, themed architectural finishes, interactive media, and guest flow, ensuring a smooth visitor journey through multiple zones.
Everything was executed with a bold style and high performance, striking the balance between spectacle and functional durability.
